Have you ever asked yourself: What’s dragging my website performance down? I’ve been deliberately general in saying ‘website performance’ because I’m considering a range of ways that a website can underdeliver. There are a range of ways: They’re all the consequence of bad SEO. I have eight areas where site owners and marketing teams fall … Read more
Over the past few days, I’ve been helping a smaller business hit the ground running after a delayed start to its Christmas season marketing. I hope some of the priorities I’ve established for them will help your business or one belonging to someone you know. This blog post’s advice applies to any business with a … Read more
Can I let you into a secret? I hate the word ‘content’. It’s a cop-out, frankly. And a misunderstanding of the power and complexity of the material you publish on the web. Why? Because I see many website owners thinking all they need to do is fill their pages with a bit of content. Weekly. … Read more
A straightforward approach to making your website more manageable, improving user experience and boosting your SEO. Does your business use Categories and Tags on its website? If so, how do you use them? Why do you use them even? Here’s how to stop your Categories and Tags from sinking your site’s performance in search. Comparing … Read more
How’s your content production going? Many website owners struggle, to be honest. I’ve spent 35 years producing, managing and strategising content for different platforms, including websites and email, even direct mail, books and so on. I have some ideas to help you write great content. Why do you need to write great content? You will … Read more
Here’s a good and rare one for you. A positive story from a Google Update! A real opportunity for some site owners to save resources and even make running your site less complex. I’ve been writing a lot recently about Google updates. There is the argument that only SEOs are interested in Google updates. And … Read more
If you’re bored with your website, it’s out of date, doesn’t service mobile users adequately, or it’s just plain ugly, you’re possibly considering a website redesign. But getting a new look for your website can have its pitfalls. Beautiful websites that fall flat Website design is not just about eye-catching images, refined typography and expertly … Read more
Last month, Google started rolling out the much-anticipated Page Experience Update on 15th June, but Google has been very busy. There are five other updates in play that may affect website ranking: This means there’s even more to look out for and understand than just Core Web Vitals and the rest of the Page Experience … Read more
Google confirmed that the Page Experience Update started on 15th June. Have you checked Google Analytics and Google Search Console recently? You should. In case your traffic has taken a hit. It’s time to see what else we’ve learned. It’s many months since I first wrote about the coming update and what I then knew … Read more
Should you be using long-form content (1,500 words… 2,000 words… or more) as a core of your SEO? Done right, it provides great value to your customers and gets a thumbs-up from Google. Unfortunately, so many website owners are scared of publishing such content. If you’re unsure about committing to long-form content, let me try … Read more