Can I let you into a secret? I hate the word ‘content’. It’s a cop-out, frankly. And a misunderstanding of the power and complexity of the material you publish on the web. Why? Because I see many website owners thinking all they need to do is fill their pages with a bit of content. Weekly. … Read more
A straightforward approach to making your website more manageable, improving user experience and boosting your SEO. Does your business use Categories and Tags on its website? If so, how do you use them? Why do you use them even? Here’s how to stop your Categories and Tags from sinking your site’s performance in search. Comparing … Read more
How’s your content production going? Many website owners struggle, to be honest. I’ve spent 35 years producing, managing and strategising content for different platforms, including websites and email, even direct mail, books and so on. I have some ideas to help you with writing and publishing content. Why do you need to produce content? You … Read more
Here’s a good and rare one for you. A positive story from a Google Update! A real opportunity for some site owners to save resources and even make running your site less complex. I’ve been writing a lot recently about Google updates. There is the argument that only SEOs are interested in Google updates. And … Read more
If you’re bored with your website, it’s out of date, doesn’t service mobile users adequately, or it’s just plain ugly, you’re possibly considering a website redesign. But getting a new look for your website can have its pitfalls. Beautiful websites that fall flat Website design is not just about eye-catching images, refined typography and expertly … Read more
Last month, Google started rolling out the much-anticipated Page Experience Update on 15th June, but Google has been very busy. There are five other updates in play that may affect website ranking: 10th June: The ‘Predator’ Update 12th June: The June Core Update 23rd June: Spam Update, part 1 28th June: Spam Update, part 2 … Read more
Google confirmed that the Page Experience Update started on 15th June. Have you checked Google Analytics and Google Search Console recently? You should. In case your traffic has taken a hit. It’s time to see what else we’ve learned. It’s many months since I first wrote about the coming update and what I then knew … Read more
We’re told we have the attention span of a tickled amoeba these days. But I wonder if it’s a self-fulfilling factoid. We have a short attention span because we’re so often fed a bit of substance-less puff that doesn’t deserve any more than a second of our attention. Since marketers are convinced we won’t give … Read more
Why should your prospective customers trust you? It’s a big question. If they don’t, they’re unlikely to buy. Have you done enough on your website to convince people to do business with you? What is E-A-T? Google has something to say about how you demonstrate your credentials and experience. They call it E-A-T, which stands … Read more
Many of the sites I see rely on just one source of business. Some favour Organic Search. Others have chosen Facebook, where their Group has become a lifeline. Facebook has become home for many smaller businesses that have moved on to the Internet as COVID has strangled their retail sales. Or maybe it’s Google Ads … Read more