What is the single most important thing you can do to your website?

Eyes looking at your website

Many businesses have been looking at their websites recently and wondering what they should be doing to increase their revenue. Of course, revenue follows on from successfully implementing SEO or SEM or Paid Search or Social Media or Content Marketing. Pick and Mix. But few businesses — except the very largest — can do everything. … Read more What is the single most important thing you can do to your website?

Categories SEO

From £650 million a month to zero. Primark’s crash is a warning to every business.

An old fashioned shop front in a bazaar

And how to avoid the same fate. Did you hear the one about the retailer who depended 100% on people walking into their shops to buy their goods? That wasn’t in the 1980s. It’s the story of how UK fashion retailer Primark is suffering right now. BBC News put it this way: Coronavirus: Primark sells … Read more From £650 million a month to zero. Primark’s crash is a warning to every business.

How to Supercharge Your Business during the Coronavirus Outbreak

Business owners

It’s a scary time if you’re a business owner. COVID–19 could be a direct and an indirect threat to your business, your family and your customers. And we don’t know how long the outbreak will continue. After I was asked to look at an old and unloved website the other day, I got to think … Read more How to Supercharge Your Business during the Coronavirus Outbreak

Has the January 2020 Google Core update affected your website?

Google changes in January 2020

Weighing in quickly in the new year, Google announced its latest core update last Monday, the 13 January. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see … Read more Has the January 2020 Google Core update affected your website?