Search Engine Marketing – Pay Per Click and Paid Social

Let me research, strategise and run your PPC and Paid Social campaigns.

Unlock the Power of Targeted Traffic

Achieve immediate targeted traffic and fast results when:

1. Launching a new website—SEM can help you generate traffic immediately. By running paid ads, you can appear at the top of the search pages, increasing your visibility and attracting potential customers

2. Promoting limited-time offers or events—quickly reach your target audience and create a sense of urgency. By bidding on relevant keywords, you can ensure that your ads are shown to users actively searching for products, services or events like yours
3. Targeting specific locations or demographics—ensuring your message reaches the right audience in a defined geographic or market niche
4. Maximising visibility in competitive industries—achieving high organic rankings through SEO can be challenging and time-consuming in highly competitive industries. PPC can help you gain a competitive edge by instantly placing your ads above organic search results, increasing your visibility and attracting potential customers
5. Responding quickly to market trends—organic traffic, while consistent and sustainable, is comparatively inflexible. Paid traffic helps target new opportunities fast
6. Testing keywords and ad copy—to determine which connect best with your target audience.

Running your ads

Successful PPC campaigns require strategic keyword selection, compelling ad copy and continuous optimisation. 

• Selecting the right keywords—keyword research is just as essential for SEM campaigns as in Content and Organic SEO. Understanding where and how to research, search intent, and likely bidding costs. Altogether, how to determine which keywords will generate the most qualified traffic and conversions
• Writing persuasive ad copy—relevant, compelling, and fitting with search intent and landing pages.
• Ads that stand out from the competition—I’ll advise on the most appropriate advertising for your goals and the images and videos
• Optimisation from start to finish—refining keyword lists, adding new keywords and testing.

Helping you drive the right people to your website

Through extensive keyword research and crafting compelling ad copy, I ensure your ads closely reflect search queries, your audience and their user intent. 

• Highly targeted audiences—by carefully selecting keywords, demographics, and interests, I ensure that your ads are seen by the right people at the right time. This increases the chances of conversions and maximises your return on investment

• Unparalleled flexibility—with the ability to set budgets and adjust targeting parameters and goals, I help you optimise your ads for maximum results. Whether you want to boost brand awareness, drive website traffic, or generate leads, I’ll customise your campaigns to meet your goals.

• Monitoring and analysis—I continuously monitor and analyse the performance of your campaigns, making data-driven adjustments to enhance their effectiveness. By closely tracking critical metrics like click-through rates, conversion rates, and cost per acquisition, I can identify areas for improvement and implement strategies to drive better results.