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Don’t put all your eggs in one basket. Your customers are in more than one place

4 March 20211 March 2021 by David Rosam
Eggs with faces

Many of the sites I see rely on just one source of business. Some favour Organic Search. Others have chosen Facebook, where their Group has become a lifeline. Facebook has become home for many smaller businesses that have moved on to the Internet as COVID has strangled their retail sales. Or maybe it’s Google Ads … Read more

Categories Digital Marketing

From £650 million a month to zero. Primark’s crash is a warning to every business.

22 June 20206 May 2020 by David Rosam
An old fashioned shop front in a bazaar

And how to avoid the same fate. Did you hear the one about the retailer who depended 100% on people walking into their shops to buy their goods? That wasn’t in the 1980s. It’s the story of how UK fashion retailer Primark is suffering right now. BBC News put it this way: Coronavirus: Primark sells … Read more

Categories Digital Marketing

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