Content-Focused Search Engine Optimisation
Many businesses have been looking at their websites recently and wondering what they should be doing to increase their revenue. Of course, revenue follows on from successfully implementing SEO or SEM or Paid Search or Social Media or Content Marketing. Pick and Mix. But few businesses – except the very largest – can do everything. … Read more
And how to avoid the same fate. Did you hear the one about the retailer who depended 100% on people walking into their shops to buy their goods? That wasn’t in the 1980s. It’s the story of how UK fashion retailer Primark is suffering right now. BBC News put it this way: Coronavirus: Primark sells … Read more
It’s a scary time if you’re a business owner. COVID–19 could be a direct and an indirect threat to your business, your family and your customers. And we don’t know how long the outbreak will continue. After I was asked to look at an old and unloved website the other day, I got to think … Read more
Eight things you’re doing wrong and seven ways to overcome them I get a lot of people from businesses of all sizes coming to me asking why their website isn’t bringing in business. By the time you finish this piece, you’ll know exactly how make your business blog sing. 1. Easy doesn’t cut the mustard … Read more
Weighing in quickly in the new year, Google announced its latest core update last Monday, the 13 January. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see … Read more