Content-Leveraged Search Engine Optimisation

Content and SEO work together to enhance website visibility, traffic, and interactions that ultimately lead to sales. But it’s content that truly empowers you to engage with your specific target audience. As search engines analyse and rank your content, you gain control over your online presence and audience engagement.

SEO with content at its heart

Everything I do is centred on helping produce quality content and using technical SEO to get the most from it. It’s digital marketing that focuses on the core of successful search engine optimisation—high-quality content, properly deployed.

Content Leveraged SEO

Benchmark Audit

Understand where your site stands now with a Benchmark Audit, encompassing:

  • Technical SEO—checks your website’s health and identifies fixes
  • Content—how is your current content performing?
  • Competitor and Marketplace—how does your website compare to its competitors?

Research

Keyword and customer research to understand potentially profitable search terms, competitor challenges and your customer motivations.

Keyword Clustering

Make sense of thousands of potential keywords by structuring them into potential pages and sub-pages for maximum leverage. Keyword clustering easily identifies content that does not support your digital marketing or appeal to your customers.

Content Strategy

Extracting meaning from your data. Understanding your content priorities and opportunities. Agreeing a structure Starting to build a timeline for content creation.

Content Creation

Create great content in-house, or commission me to write it. I can manage your in-house content creation, edit and optimise content, or train your writers. I can show you how to use AI and how it can sink your content ambitions.

Monitoring and Reporting

Hitting the publish button isn’t the end. I can provide monthly, bi-weekly or weekly reporting. I can even set up your Analytics package for your goals and KPIs.

Content Revision or Further Creation

Wash and repeat. If your content is underperforming, we must revisit it and revise it. Your report data can also suggest new content to add to your content schedule.

Book your free 30-minute digital marketing consultation…

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I’m looking forward to talking with you about your digital marketing.

Contact me today, and let’s discuss how I can help you.

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