At some point in the next few weeks, you’ll sit in a monthly review and be shown a chart with a cliff in it. Reported impressions—the count of times Google showed your pages—fall away on the Generative AI in Search report on 13 August 2026. Five days later, Google announced a spam update. Both fall … Read more
Have you ever asked yourself: What’s dragging my website performance down? I’ve been deliberately general in saying ‘website performance’ because I’m considering a range of ways that a website can underdeliver. There are a range of ways: They’re all the consequence of bad SEO. I have eight areas where site owners and marketing teams fall … Read more
A straightforward approach to making your website more manageable, improving user experience and boosting your SEO. Does your business use Categories and Tags on its website? If so, how do you use them? Why do you use them even? Here’s how to stop your Categories and Tags from sinking your site’s performance in search. Comparing … Read more
Here’s a good and rare one for you. A positive story from a Google Update! A real opportunity for some site owners to save resources and even make running your site less complex. I’ve been writing a lot recently about Google updates. There is the argument that only SEOs are interested in Google updates. And … Read more
If you’re bored with your website, it’s out of date, doesn’t service mobile users adequately, or it’s just plain ugly, you’re possibly considering a website redesign. But getting a new look for your website can have its pitfalls. Beautiful websites that fall flat Website design is not just about eye-catching images, refined typography and expertly … Read more
Here’s how to occupy some of the most valuable real estate on the search results pages. Looking at click-through rates by search rankings Most of us rely to a greater or lesser extent on organic search to get traffic to our sites. And we know that the majority of traffic comes from the top places. … Read more
Google is known for its mysterious hints about what we should be doing to achieve its approval. Sure enough, there are pages and pages to help us do the right thing. But they are often difficult to interpret, leaving site owners and SEOs alike scratching their heads. “Listen closely, because your website will be tested … Read more
Are you aware of Google Web Stories? It’s a format for posting content to the web that many site owners don’t use, and lose out on their readers’ attention. I’d say that’s because there hasn’t been an easy way to publish them. Let’s rewind a bit. Get things in context. Google announced the developer preview … Read more
Many businesses have been looking at their websites recently and wondering what they should be doing to increase their revenue. Of course, revenue follows on from successfully implementing SEO or SEM or Paid Search or Social Media or Content Marketing. Pick and Mix. But few businesses – except the very largest – can do everything. … Read more