As a small business owner, you’ll know the challenges of online marketing. Just understanding what’s current in search engine optimisation is a significant enough challenge. But you probably don’t have the in-house skills, tools and time to compete with better-resourced competitors.
I work for clients from large international corporations to startups and local businesses. So I understand what companies do when they have a full marketing team and an impressive budget.
But you don’t have that freedom. You need to focus on what’s super effective, analyse your data and then engage with your prospective customers.
Your marketing strategy must be simple, direct and easy to implement
Think about the benefits of digital marketing for small businesses
With its locally-focused search engine results, Google has made it possible to compete with national brands. By promoting local businesses to a more prominent position in its search results (the local pack), potential buyers are directed to your kind of business first.
I’ll make recommendations to help you to push your way into the local pack to get local buyers to your website and in-person to your business. It’s an opportunity no locally focused company can ignore.
Helping you with your local digital marketing
- Local SEO
- Making the most of Google My Business
- Securing great reviews
- Checking your site is mobile-friendly
- Micro-focused content
- Understanding your customers
- Understanding your competitors
- Pay Per Click and Paid Social
- Social Media Marketing
- Digital Marketing Strategy
- Content Marketing optimised for local focus
- Email marketing and newsletters
Get in touch! I’m a digital marketing consultant for small businesses
And not only in West Sussex.